The first branch of the chain was established in 1969 that used to be a center for Hurghada citizens, tourists and boats to satisfy their needs of food and beverages where there was a few number of touristic villages.
In 1984 Sakala branch was estabilished in the biggest square and most attractive center in Hurghada . Expansion of the chain took place in parallel to the growing investment until the chain reached 12 branches to cover 400,000 residents and 3 million tourists a year , the chain seeks the international criteria and going on development as one of the biggest chains in Egypt.
The chain has a great variety of domestic and imported products, as well as different sections that range from home appliances to vegetables, fruits and fresh bakery.